His name could be straight of a quiz show trick question: John Robertson from Robertson & Caine. He must be American! Wrong. He and his partner have given their names to the second biggest catamaran manufacturer in the world. And that's another red herring. In fact he is not a European but South African! In your defense, you could say that none of the 1,300 boats that he has produced have his name on them. Which is more than reason enough to meet this major player in the small world of catamarans.
Right from the off,
there's no doubt that we're dealing with the right person. Despite the fact
that his shipyards can be found all around across the globe, and that he has
lived in the US since 2000, he is South African through and through. The broad
accent with which he speaks English is instantly recognizable. Looking at his
imposing stature, he could have been a serious rugby player too. His commanding
stature makes one think of the Moai, those huge statues which litter Easter
Island, and which were the inspiration for the interiors of the Leopard range
of boats. The boats are moored at the Miami Boat Show, which is where we meet
up.
We try and find a quiet
spot away from the crowds that are milling around the huge Strictly Sail
Leopard tent here in Miami. Several owners come to greet John, and he always
asks for their feedback on the boats. John also doesn't miss out on visiting
other boats either. Never underestimating the competition, he wanders up and
down the docks looking for that idea, that detail or that new innovation that
he might have missed out on. We find a quiet spot high up. From there we can
appreciate the hugeness of the flybridge salon of the Leopard 58 and we settle
down. A real luxury in the middle of a Boat Show. Today is Robertson &
Caine’s 25th birthday! John tells me that the company registration documents
are dated the 14th February 1991. That's one Valentine's Day that won't be
forgotten. And it seems to have brought luck to the South African shipyard.
However, as is often
the case in business, luck has had little to do with his success. Just because
their first shipyard was based in an area of Cape Town known as Woodstock
doesn't mean that its' owners were beatniks. They were rather well-informed
businessmen. To prove this John had invited along to our meeting: Schaunn, the
representative of Capital Works, a recent and important shareholder in
Robertson & Caine, as well as Gwen Bernard, the marketing director of Tui
Marine. Tui is a long term partner of the shipyard, and has become not only its
exclusive distributor, but also its number one client with the Moorings and
Sunsail accounts. John Robertson is in his element: he's courteous,
professional and humble. He's also loyal to the memory of his friend Jerry
Caine, who was taken too soon, but whose name will always stay linked to the
shipyard, and who John talks about with emotion.
Discretely but surely, Robertson & Caine has become the world's second largest builder of sailing catamarans. "Number one in the US and the Caribbean, and the largest catamaran builder in the southern hemisphere!" beams John proudly. Enough said. It's worth remembering what has been achieved over a quarter of a century. Over 1,400 catamarans have been produced and delivered by sea all over the world. At 63 he can be proud of what he has done. The kid from Cape Town. Trained as a mechanical engineer, he could have made his career in the diamond mines, which is where he started out. However, his real passion was sailing. Passion is a word which keeps cropping up in his story. Passion for building boats. Passion for racing. Passion for big, custom-made yachts. For those that know the business, we can also add his passion for detail, technology and innovation…
Between 1968, the year
he built his first boat, and the creation of Robertson and Caine, he had seen
it all as the boss of a shipyard. The first incarnation was John Robertson Yachts.
He produced small One Design boats and was subject to any market fluctuations
and changes in fashion. After signing a contract to build two 63' monohulls,
his emotions went from the euphoria of getting the business to the stress of
being stuck with empty assembly lines once they had been delivered. With all
the attendant problems and the need to recapitalize the business, his stake
fell to just 10%. He preferred to start from scratch and have control. Fortune
favors the brave, and that includes Jerry Caine of course. This new departure
would be full of wonderful encounters. Humble as ever, John credits those
people that he has met with the notoriety and success that has made Roberson
& Caine the company that it is today. Firstly there's Ellian Perch. A one
off, according to John. A unique visionary and financier all rolled into one.
Whilst the shipyard was chosen to produce the Mumm 36 one-designs (and what a
success that was), it was another encounter which would influence the destiny
of the company: Lex Raas. He too is a visionary, and at the time was the head
of the Moorings charter company. He had a hunch that catamarans would take over
the charter market and especially if they could be perfectly adapted to the
expectations of the clientele, which was first and foremost North American.
Fear of losing control? Lack of vision or too conservative? While European
shipyards didn't want to know, Robertson & Caine saw an opportunity and the
chance to generate the kind of volumes which could give long term stability to
their project. The first contract was signed in 1996 with the Leopard 45. That
was all that was needed. 10, then 20, then 30 boats a year came out of the
Woodstock boatyard. It's a partnership that has never wavered. Today it's more
like 200 boats per year, 4 per week, leaving 6 shipyards employing almost 1,300
people!
Since then, John has
moved to the States to be closer to The Moorings, who have become more than
clients. It's more like a partnership, still together after 20 years, weathering
the good and not so good times together. This partnership gives him
perspective, but also a huge amount of feedback from thousands of charter
clients around the world. Simon Scott is the Managing Director, which allows
John to happily concentrate on product development. He underlines that this is
always carried out in close cooperation with Franck Bauguil of Tui Marine, the
owners of Moorings, and not forgetting of course the ten in-house designers and
the two architect partnerships which have been involved since the beginning:
Morelli-Melvin and Simonis-Vogdt. That's the way John is: always giving credit
to his teams and shunning the limelight himself. He's so passionate about what
he does that the idea of retirement doesn't seem to be on the table. Testing
out the products also helps to fulfill his sailing needs. Just like racing in
the old days, going on a cruising holiday would remind him too much of the
office! He's a happy soul…
When he allows himself a little downtime, he does a bit of sailing on his modest Sea Ray, and proudly watches as his daughter takes over on the water. Sailing is a family affair! There's no doubt though that he will be leaving his own paw print on Leopard designs for some time to come!
